Rebuilding a platform from the inside out.
Menfess.co needed more than a coat of paint. We analyzed and rebuilt the platform's information architecture from the ground up — turning a product users tolerated into one that grew.
Menfess.co was growing fast, and it showed — the product had accumulated features faster than its structure could hold them.
New users landed in a product that was hard to understand, existing users couldn't find the parts they loved, and every new feature made it worse. The fix wasn't more design — it was fewer, better-organized things. We mapped every screen and user path, then rebuilt the information architecture from the ground up so the product finally matched how people actually used it.
The result: +400% new sign-ups and steady 5% month-over-month revenue growth. A platform that felt cluttered now felt like a place people wanted to be.
Ground-up Information Architecture
Mapped every screen, user path, and content type, then rebuilt the structure from first principles — organised around how users actually think, not how the codebase grew.
Redefined User Journeys
Redesigned the flows that matter most: discovering content, posting anonymously, and engaging with messages. Fewer dead ends, clearer next steps at every point.
New Visual Language
A cleaner, more expressive UI that makes anonymous posting feel safe and the community feel alive — without trading away the personality users already loved.
Design System & Components
A reusable component library so new features ship consistently and fast, without pixel drift between screens or designers.
Conversion-Focused Microcopy
Rewrote key labels, buttons, and empty states to guide users to the next action — the small text that quietly drives sign-ups.
+400% new sign-ups
A direct result of making first-time visitors understand the product in seconds instead of minutes.
5% MoM revenue growth
Steady, compounding growth every month after launch — not a one-time spike.
Higher engagement
Better journeys meant people found content and stayed, instead of bouncing after one visit.
Faster iteration
The new design system cut the time to ship new features, so the product can keep moving.
We started with the structure, not the pixels. Every screen, every flow, every content type got mapped before anything was redesigned — so we knew exactly where users were getting lost before we touched the visual layer. From there, a cleaner visual language made the structure legible: strong hierarchy, calmer surfaces, and a design system that keeps every new feature consistent.
Conversion came from the details: clearer labels, friendlier empty states, and copy that told users exactly what to do next. When you remove the friction, the growth follows.
Ready to plug design into your startup’s flow?
Book a call and we’ll recommend the plan that matches your product stage, output volume, and team structure. No pitch, no pressure.